Move away from low-cost grape production, prioritising quality and reducing production to focus on longer-lived vineyards. ​

Lead projects to improve the ecological status of the region, collaborating with local stakeholders and exploring initiatives to protect biodiversity and reintroduce endangered native species.

The constant supervision of plots and a practice close to the land, closer contact with the winegrowers, favouring regenerative viticulture practices and showing preference for manual methods rather than industrial processes.